So, you’ve begun committing yourself to making your indie game and are making good progress. You have a website representing your company and game’s development. But no one knows your game exists unless they look up your site directly.
Thankfully, the wonderful world of social media can help you raise awareness on your game.
Honestly, I detest social media for reasons most people already state. It’s silly to have such a desire to exist and be seen online, often when you don’t really have anything to say. But for companies and business and products, this sort of thing is invaluable, and only because of the people who already use it.